16-year old Alison Chang from Texas was attending a Christian camp in Australia. A camp counselor took her picture and uploaded it to photo-sharing site Flickr. Well, Virgin Mobile found that picture and without asking anyone's permission - including Miss Chang's - they used it in a major (and very expensive) advertising campaign. Suddenly Chang's picture was all over the place with the caption "Dump your pen friend" and the words "Virgin to virgin". Here's the story at The Register and here is a photo of Virgin's vulgar use of Chang's visage (also posted to Flickr) along with Miss Chang's comment upon discovering it...
Well, having her picture being used like this has bothered Chang and her family, as it no doubt would most people. They have now filed a lawsuit against Virgin Mobile. They are also suing Creative Commons, the nonprofit outfit whose licensing is the basis for Flickr and many other so-called "Web 2.0" operations.
I also found good coverage of Alison Chang's situation at WebProNews both in this text article and in this video report:
After what I just went through with Viacom, I'm certainly going to keep an eye on what happens with Alison Chang's lawsuit.