It's effectively a ban on all so-called "social media". Per the new regs, a fan could get ejected from the premises simply for using his iPhone to take a picture of himself at a Gators football game and sending it to his friends on Facebook.
So what's behind this boneheaded move? The $3 billion contact with CBS for the next 15 years, giving that network exclusive media rights to cover SEC games. In other words: if you go to an SEC event, you and your cellphone are potential competition to a multi-billion dollar broadcast television corporation equipped with the latest cutting-edge high definition technology.
This isn't entirely unheard of, but for a collegiate athletic conference to crack down on the fans themselves is certainly new (and treacherous) ground to tread. Not to mention darn near unenforceable.