I believe that homosexuality and bisexuality is just as wrong as heterosexual extramarital intercourse, rape and polygamy and for the same reasons.
Do I have gay and lesbian friends? Yup, sure do. Plenty of them in fact. They already know that I cannot approve with a sincere heart the behavior they engage in. They also already know that though I must judge as wrong that behavior, I cannot judge them wrong as people. Certainly not as the friends who I am thankful to have.
I don't believe that "homosexual marriage" is wrong. I know that it is. The notion itself is a contradiction against logic and human culture. "Marriage" entails the uniting of two unique characteristics into one, so that the the sum is greater than the equal of its constituent parts. That is something among human society that can only be found in the uniting of one man and one woman. We've had six thousand years of recorded history without "gay marriage" up 'til now, and many thousands of years of human culture just as absent of it before that. Sure there were aberrations and deviations once in awhile, but by and large gay marriage is a mutation that has never survived social Darwinism.
Those who advocate "gay marriage" are ignorant of something else. Namely, that true marriage is not focused at all on sexuality. That is a defining aspect of marriage... but it's only one aspect of it. If a marriage is based primarily on sex, then it's not going to be a marriage that tends to survive and endure the trials and tribulations of a couple's lifetime together. That goes for any couple, be they gay or straight.
So why are we seeing homosexual marriage hoisted high and in our faces lately? There are two reasons, I have observed. The first is that legalizing "gay marriage" is perceived by its proponents as being official endorsement for that behavior.
The second is that many if not most of those demanding "gay marriage" believe that doing so demonstrates how "progressive", how "forward-thinking", how "wise and tolerant" they really are. They won't admit or acknowledge it in the slightest but to them, they are assuming that they "know better" than the rest of us and that we have to be "educated" and made to conform to their own demands and expectations.
Case in point:
Amazon's new commercial for its Kindle Paperwhite e-book reader. I first saw it last night. It opens with a man and a woman laying on the beach. The guy is squinting at his tablet in the harsh sunlight while the lady is obviously enjoying reading without straining her eyes. Convinced, the man immediately orders a Kindle Paperwhite and tells the girl they should go out and celebrate.
Trying to shut him down, she tells him "My husband is bringing me a drink right now."
"So is mine," the man tells her. Cut to the bar behind them and their husbands(?) waving back at them.
No doubt that Amazon deems this to be a groundbreaking and culturally revolutionary ad. That it's a game-changer for marketing. The climax of the commercial practically screams out "WE'RE DIFFERENT AND PRO-GAY DAMMIT!"
Fine. Amazon is pro-homosexual "marriage". I couldn't care less what Amazon founder and CEO Jeff Bezos believes on the matter. He's as entitled to his beliefs and spending money on them as much as anybody is.
But this kind of marketing is a terrible, terrible model for a business. In fact, it's proven to be downright disastrous.
And I'm not talking about for taking pro-gay stances either. Anytime a company's leadership decides to use that company as a platform for a social or political agenda, the profits drop. Ever heard of Hechinger? It used to be a pretty major name in the hardware and home improvement business, right up there with Lowe's and Home Depot. And then its head executives chose to make Hechinger as a company pro-gun control.
People stopped shopping at Hechinger as a result. They wanted lumber and bathroom fixtures, not a political statement. That was twenty years ago and very few people now remember the company existed at all.
Want more proof?
J.C. Penney's profits dropped 32% in the past quarter. The situation there is so dire that the company is apparently deferring payments to its suppliers. Many are blaming J.C. Penney's pro-homosexual marketing: a blunder bad enough to warrant many to demand the banishment of Ron Johnson, the current CEO.
Look, it's
not the particulars and peculiarities of the personas involved that is the present problem. I've come to enjoy the products I buy from Apple. My iPad goes with me
everywhere. It's become an indispensable part of my life. I also know that Apple's CEO Tim Cook is widely reported to be gay. But not for a moment have I considered not buying stuff from Apple because of it. I buy Apple's gadgets because they work and because the company trusts its products enough to sell themselves. I do not now, nor will I ever buy something because it's being sold as "pro-straight". I
would however very seriously consider not buying a product if the officials running the company selling it decide to get "in yo' face" about an issue that I disagree with.
And based on history, I don't doubt that there are many others who would refuse to support such a company either, on those same grounds.
Amazon: seriously? A pro-gay e-book reader? Why should I care? Why should
anybody care?
Jeff Bezos, keep your pro-gay stance to yourself. Just be a responsible CEO and shut up and sell books.
