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Monday, February 06, 2006

The "Addicted to Lost" Super Bowl ad

In case you missed it, ABC ran an awesome one-minute promo for its show Lost during last night's Super Bowl. From the comments I've read this morning, it was one of the better ads that ran during the game. It's a well-edited series of clips from the show set to Robert Palmer's hit 80s song "Addicted to Love", but with audio fixed so he's now singing "Addicted to Lost". I think how they put this together and the elements they chose to use is going to really be a "what is this/wanna see" thing for anyone who watched the game and wasn't already a fan of the show.

Wanna see it for the first time (or as Locke says at the end of the promo, "We're going to need to watch that again")? Hit here to watch the extended 3-minute version of the promo, which is followed by the one-minute spot that aired last night.