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Sunday, October 01, 2006

Old Sears Wish Books getting archived on Flickr

Someone appropriately enough called Wishbook is scanning the entire contents of old Sears Wish Book catalogs and putting them on Flickr. There's only seven of the classic catalogs online so far (along with a few other retailers' Christmas catalogs) but what a joy it is to be able to look through these catalogs from years - and decades - gone by. Here's a page from the 1979 Wish Book, showing part of a two-page spread featuring Star Wars toys...
I actually used to have almost every Star Wars toy on this page! The only exception was the 13-inch Boba Fett figure. That's worth mentioning because this is the 1979 Sears catalog and Boba Fett didn't actually make his big-screen debut until the following year in The Empire Strikes Back. As far back as the Holiday Special in 1978 (which George Lucas will probably thank you for not thinking about) they were hard at work cultivating Boba Fett into a future bad-a$$ and he was already getting action figures made of him. As for who this "Zargon" guy is in the lower right-hand corner, I've a very vague recollection of the toy line he was from but it wasn't Star Wars: guess they needed someone as big as 13-inch Fett to balance out the rest of the page.

Anyways, if you have some time to kill, you might enjoy looking through the rest of Wishbook's photo sets. Which you'll probably wind up laughing at when you check out how people used to dress back in the early 70s and 80s.


Chad said...

I'll have to check out these scans. When I was younger I couldn't wait for the Wishbook to come out each year. Thanks for the memories.