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Monday, November 26, 2012

Worst. Timed. Commercial. Break. Ever.

Last night's The Walking Dead on AMC brought back the intensity after the past couple of weeks' relative calm (which was needed, after what happened to Lori). This series is consistently demonstrating why many consider it to be the finest show on television right now.

But that's not the point of this post. Instead I have to remark that what you're about to see is either gross negligence or brilliant marketing.

At the end of the next-to-last act of this week's episode "When the Dead Come Knocking" we find Rick and his team trapped in a cabin, nearly surrounded by ravenous walkers. To escape they have to throw a freshly-killed dude out the front door as a distraction. Rick and company flee through the back door while the walkers start munching.

That's the setup. That's all you need to know.

So watch the final few seconds of that act, then look at what AMC did with the commercial break!


Too bad KFC isn't using their "Finger Licking Good" slogan anymore, huh?

The accidental(?) scheduling of the ad has gotten lots of attention, including from folks who haven't seen The Walking Dead yet. So I'm wondering if there was method to the madness. If so: well played AMC, well played.