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Thursday, April 30, 2009

Twitter loses 60% of new users after one month (BUT...)

If you use Twitter, the latest craze on the Intertubes, then it's quite likely that you are going to abandon the service after your first month. That's the finding of a Neilsen report which found that 60% of new Twitterers get tired of it after just one month.

However, I have to wonder how many of these Twitter expatriates eventually come back. Robert Strohmeyer elucidates on that further over at the ABC News website. Strohmeyer's point is that many folks first come to Twitter under the assumption that it's supposed to just chronicle the minutia of daily life, like "I'm cold" or "Going to the bathroom now"... when that's not what Twitter is about at all. And that when they realize how Twitter is actually quite useful as a serious micro-blogging utility, then they have the tendency to drift back.

I can vouch for that. When Twitter first hit the scene, I created an account and then... promptly got bored with it. But as more people began using it, I started taking a serious look at how Twitter could be used to complement my regular blogging.

So I've been back on Twitter for about a month now, and as things stand I'm finding it hard to envision that I'll be making a second exodus from it. Last night it was put to especially hilarious use when I vented my rage at President Obama nearly pre-empting Lost. And lately with the swine flu scare some have taken to using Twitter for comedic effect. Gotta love ingenuity like that :-)

So if you've tried Twitter before and quickly tired of recording the tedium of your waking hours, reconsider how it is that you should be using it, and give it another shot. You might find that it's a lot harder to quit after a second helping.